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03-03-25

What’s The History Behind the Chevrolet Logo?

The Chevrolet bowtie is one of the most recognizable emblems in the automotive world—but have you ever wondered where it came from? Since its debut in 1913, the Chevy logo has become a symbol of innovation, reliability, and American craftsmanship. Some say its origins trace back to a wallpaper design spotted in a Paris hotel, while others believe it was inspired by the Swiss cross, a nod to co-founder Louis Chevrolet’s heritage. Whatever the true story, one thing is certain: the Chevrolet bowtie represents over a century of automotive excellence.
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