Chevrolet or Chevy: The Story Behind the Nickname

When it comes to iconic car brands, Chevrolet stands tall. Yet, in casual conversation and popular culture, we often hear it referred to by a different name – Chevy. Ever wondered why Chevrolet is commonly called Chevy? This blog will take you on a fascinating ride through the annals of automotive history to explore this endearing nickname.

Chevrolet, a prestigious member of the General Motors family, was established in 1911. Co-founder Louis Chevrolet, a Swiss race car driver, lent his surname to the budding automobile company. While 'Chevrolet' reflected the brand's commitment to quality, luxury, and performance, it was a bit of a mouthful for everyday conversation. Thus, the nickname 'Chevy' naturally evolved and was quickly embraced.

Why did 'Chevy' stick while other possible nicknames fell by the wayside? The answer lies in its simplicity and relatability. 'Chevy' exudes an approachable, friendly, and casual vibe, reflecting the brand's wide appeal. From the Corvette to the Silverado, Chevy vehicles cater to an extensive range of drivers, mirroring the versatility of the nickname itself.

The adoption of 'Chevy' wasn't just organic; it was also fueled by marketing. In the 1950s and 60s, Chevrolet embraced the nickname in their advertisements, solidifying its place in the public vernacular. Iconic jingles like "See the U.S.A. in Your Chevrolet" and slogans such as "Chevy Runs Deep" further imprinted 'Chevy' on the hearts and minds of consumers.

In 2010, an interesting event brought the Chevy nickname into the limelight. GM issued an internal memo discouraging the use of 'Chevy' in favor of the official brand name, 'Chevrolet.' The memo sparked a public outcry from Chevy lovers who felt a deep emotional connection to the nickname. Recognizing the sentimental value and powerful brand equity, GM quickly retracted the directive.

Today, 'Chevy' is more than just a nickname for Chevrolet—it's an integral part of American automotive culture. It embodies a sense of nostalgia, familiarity, and affection that's transcended generations. Whether you're a classic car enthusiast fondly recalling the '57 Chevy Bel Air or a modern speed lover praising the latest Chevy Camaro, the nickname 'Chevy' is as ingrained as the vehicles it represents.

In conclusion, the term 'Chevy' originated as a friendly, approachable nickname for Chevrolet and has since grown to become an inseparable part of the brand's identity. It's a testament to Chevrolet's enduring legacy and close relationship with its customers.

At Mountain View Chevrolet, we're proud to be part of the Chevy tradition. Whether you're looking for a new Chevy to join your family or need expert care for your existing Chevy, we're here to help. After all, we 'move mountains' to ensure our customers are happy and satisfied with their Chevy experience. Visit us today, and let's celebrate the Chevy spirit together!

Read More


Eco-Friendly Chevy Vehicles

From electric cars, to hybrids and fuel efficient vehicles, Chevrolet has been consistently leading the way for eco-friendly automobiles. Most recently, the Chevrolet Spark was recognized as the ACEEE[i] individual winner for the subcompact hatchback class as the most practical and affordable ‘green’ choice.
Read More


Chevy – More than Meets the Production Line

2012 Chevy Malibu

For years, millions have come to associate Chevy with the slogan “More than Meets the Eye,” as Chevrolet models have always received top-billing when casting the Transformers movie series.  While that speaks volumes in and of itself for Chevy as a brand of cars and trucks, muscle and sophistication alike, there’s even more to Chevy than meets the silver screen.  Chevrolet has been very busy helping to advance eco-friendly energy technology behind the scenes for years, and it shows not only in their Chevy car and truck lineup and record-setting fuel economy as a manufacturer, but in small towns all over the U.S. that are now home to renewable energy projects.

2012 Chevy Equinox Upland Los Angeles

2012 Chevy Equinox

Chevy Volt Upland Los Angeles

2012 Chevy Volt

Outside the showroom, Chevy’s funding projects from South Dakota to North Carolina, from renewable biomass to wind turbines – and even waste heat recovery.  The goal, for Chevrolet, is to prevent 8 million metric tons of CO2 from entering the earth’s atmosphere over the next 5 years.  16 various eco-friendly projects like these are receiving 40 million dollars in funding from Chevy; that’s not just an investment in sales, it’s an investment in the future sustainability of the entire world – which, as altruistic as it may be, is one of the most sound business investments any corporation can make in a win-win (or wind-wind) situation!

2012 Chevy Camaro Upland Los Angeles

2012 Chevy Camaro

Convinced a Chevy is the right investment for you?  Come to a dealership that invests in you back…with our goal to maintain long-term relationships no matter why customers are in our dealership, they can rest assured that while they’re browsing, waiting for a new car purchase or even getting an oil change…

We also have free shuttle service, not to mention the best Certified Service Center with the best specials on oil change coupons, discount tires and more!

Read More


The Chevrolet Malibu ECO – Fuel-Efficient Enough to Change Your Commute

Tired of making little budget cutbacks because the cost of filling your gas tank just went up again? Not everyone is. Chevrolet Malibu ECO owners are well-protected against fluctuations in fuel prices because the car features fuel-saving technologies that could help pay for those little extras again.
Read More


The Chevy Volt Takes Top Honors for Total Value

Chevrolet has always been associated with quality, but until recent years, not so much with value. As the automotive industry has evolved on the fronts of both technology and efficiency, Chevy’s remained ahead of the curve and is reaping the rewards – literally.
Read More


The Chevy Spark brings New Light to Efficiency

Minicars are new in the U.S., so the actual target market hasn’t yet been identified. What has been established for sure is that the Chevrolet Spark is the newest contender in sub-compact cars like the Fiat.
Read More

Chevy Technology Archives - Mountain View Chevrolet

Your Matches

Contact Us: